A suite of indents consists of variety of different indents that all have a similar theme that links them all together. When a television channel designs a new ident, they do not just design one they create a variety of them that are different, they are creating a suite. By having a suite of idents instead of just one it provides a variety and interest for the audience. Using a suite of idents helps to make sure that the right type of ident is on the right type of content. Different times of day can affect the mood of a person so it can require an ident with a different tone. Using a suite of idents allows the particular channel to appeal to the right target audience day or night. The seasonality always signifies a new suite of idents across almost all channels. For example, christmas is an important season which affects all the idents on different channels.
BBC is an example of a suite of idents, this is the "BBC" "Circles" suite. One example of one of the suites is a christmas one with the gruffalo. This ident I think is appealing to parents because it is quite childish and the gruffalo has a child with him so he is playing around with his child at christmas time. I think this ident should be restricted to early morning or a late afternoon time so their children would be home from school so they can get in the mood for christmas. Due to this being a christmas ident it is particularly used at christmas time. I believe that this ident puts across that this channel is a family channel as there is a kid and the father.
Another ident from BBC one is the dog display. This ident, I believe is appealed to adults who like to watch BBC one and they are into more nature. I think that this ident should be shown around lunch times when adults would either be on lunch watching television or at home while their children are at school. Due to there being bright green grass and playful dogs I think that it should be shown summer time because the grass would be greener and dogs will be out for their walks more often than any other season. I assume that this ident presents the channel as being an entertainment channel as the dogs are at a dog show. Maybe the next programme on is entertaining for the audience.
My last ident is another one from BBC one which is with all the people riding on their bikes with different rain jackets on. This ident is targeting adults and maybe young adults as the ident shows a busy area which the audience could have been in themselves that day. I consider this programme to be on around late afternoon before dinner time as adults are riding around and the weather looks dull so they set the mood for a late evening. The weather shows that the ident should be shown around autumn because it was raining heavily then it became sunny afterwards. This ident would convey the message of a exciting programme coming on as the weather was dull then it brightened up. So it's like the ident is telling you to get ready to brighten up and watch the next programme.
These three idents have many similarities for example they have all got a weather theme throughout them. Snow, sunny and raining. They all have music in the background to set the mood for the next channel wether it is happy cheerful music, or congratulating music. All the idents use the circle theme, the gruffalo uses the snow sledge, the dogs use the running circuit and the bicycle one uses the round about. This links all the idents together clearly and shows it is BBC one. By using one theme for the channel it promotes that channel in a consistent way across all of the idents and makes sure that the audience always recognises the idents as "BBC One" idents. The theme has been clearly shown throughout all the idents but in a different way each time. The gruffalo ident is a cartoon to make it more childish for the children and more fun. The dog show ident has quite clearly used dogs to set the mood nicely. Finally, the cycling ident has used different people all together. Even though they are all three different ideas they still take in to account that they are like a family together and are having fun with what they are doing.
Nearly there!
ReplyDeleteTwo points to add.
In your second paragraph, the sentence "BBC is an example of a suite of idents" fails to name the suite as the "BBC "Circles" suite - that is what it is called.
In your explanation of the circular theme in the final paragraph it is worth linking back to how the use of one clear theme promotes the channel in a consistent way across all of the idents and ensures that the audience always recognises them as BBC One idents.